TikTok is introducing a new feature that allows them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company revealed that it now features over 1 billion AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the next few weeks before a full-scale rollout. This advancement aligns with a rise in AI content, driven by recent AI video creators.
AI Proliferation Online
It has been noted that approximately 10% of the most rapidly expanding channels on another major platform exclusively feature clips produced artificially. A considerable share of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is often illogical or bizarre.
Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to science explainers, and we intend to give people the power to increase or decrease of that, based on their own choices,” said a platform representative.
AI on the Platform
The platform shared that there are now over a billion videos on its network labeled as made with AI. Collectively, in excess of 100 m pieces of content are added to the platform each day, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI content they watch by opening the “manage topic” option in the application and selecting the AI content topic. Further subjects that currently be adjusted under the setting encompass news, clothing, cosmetics, and dance.
Platform Guidelines
Its policies oblige creators to identify convincing AI-made content, and it forbids harmful deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is not labeled can be taken down under its community policies.
Additionally, the app will now add an AI-generated tag to content created with its own AI tools, or identified by an collaborative effort for identifying content made by AI. This step is designed to stop users from seeking to evade the labeling process.
Responsible AI Funding
The company is furthermore establishing a $2 million AI literacy fund for experts and institutions to create informative material about responsible artificial intelligence. This program will assist charitable organizations specializing in teaching programming and robotics.
Moderation Strategy
TikTok has defended its safety measures, following controversy over intentions to make redundant hundreds of review team members in the United Kingdom. The company is expected to reduce a significant number of roles in its user protection division in its British office, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content prior to it gets reviewed by people. The platform reported a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to the use of its automated systems.
It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a significant AI assistance is making a difference operate efficiently.”
